Carslan, a leading Chinese makeup brand, has been awarded the prestigious 'Technology Innovation Color Cosmetics of the Year' at the 2026 Beauty Industry Leadership Conference. This recognition highlights Carslan's 25 years of technological expertise and its commitment to innovation in high-quality color cosmetics. With this award, Carslan solidifies its position as a pioneer in the industry, setting new standards for makeup innovation in China.
The brand's success is underpinned by its relentless focus on research and development. Carslan has dedicated itself to the pursuit of premium color cosmetics, leveraging scientific efforts and technological breakthroughs to establish a leading position among domestic makeup brands. This commitment to R&D has not only driven Carslan's growth but has also earned it widespread recognition.
A survey by the China Association of Fragrance, Flavor, and Cosmetic Industries further validates Carslan's dominance in the market. The brand was certified as the 'No. 1 Domestic Color Cosmetics Brand' in 2024, based on its top omnichannel retail sales in the domestic makeup segment. Additionally, Carslan was named to the 'Top 50 Chinese Cosmetics Enterprises and Top 50 Brands' for 2025 and 2026, a testament to its market leadership and industry acclaim.
One of Carslan's flagship products, the Black Magnetic Soft Focus Powder, exemplifies the brand's technological prowess. This loose powder incorporates the third-generation Black Magnet Directional Oil-Absorption Technology, a groundbreaking innovation in foundation makeup. By selectively absorbing excess oil while retaining natural moisturizing lipids, the product achieves a unique balance between oil control and moisturization, preventing dryness and maintaining a fresh, matte look throughout the day.
The Black Magnetic Soft Focus Powder's success is a result of its proprietary film-forming technology and anti-darkening micronized powder, which create an invisible protective web. This technology ensures that makeup remains intact even in the presence of water and sweat, making it ideal for oily and combination skin types. The product's versatility and effectiveness have made it a nationwide hit, consistently topping bestseller lists and earning the praise of millions of consumers.
Carslan's technological breakthroughs extend beyond its flagship products. The brand's self-developed 'long-wear oil-absorbing' black technology addresses the common issue of dryness caused by traditional, indiscriminate oil-absorbing formulas. This innovation has paved the way for targeted oil absorption in China, with the Black Magnetic Soft Focus Powder now upgraded to version 3.0, further solidifying its enduring popularity.
Carslan's commitment to technological innovation is further evidenced by its large-scale global R&D team and its Milan R&D Center in Europe. The brand's cross-regional, international R&D synergy model enables it to stay at the forefront of fundamental science, raw material formulas, and makeup effect trends. As of now, Carslan has secured 167 authorized patents in China, showcasing its dedication to continuous improvement and technical advancement.
Over the past 25 years, Carslan's long-term R&D investment and technological accumulation have led to triple advancements in technological capability, product excellence, and brand power. The brand's success has set a development paradigm for the domestic color cosmetics industry, emphasizing technology and quality. The 'Technology Innovation Color Cosmetics of the Year' award not only celebrates Carslan's past achievements but also underscores the direction of technology-driven development for domestic makeup brands.
Looking ahead, Carslan is poised to continue its innovation journey. The brand plans to deepen its engagement in color cosmetics research, intensify technological innovation, and iterate its product offerings to explore new frontiers in makeup technology. By delivering superior makeup products, Carslan aims to lead and advance the development of China's color cosmetics industry, solidifying its position as a global leader in the field.
